Research Design And Operations

Qualitative Research
  • In-Depth Interviews
  • Focus Groups
  • Ethnography
  • Mystery Shopping
  • User- Interface Testing
  • Consumer Diaries
Quantitative Research
  • Communication/Message Effectiveness​
  • Brand/Market Positioning
  • Pre/Post Ad Testing​
  • Concept Test
  • Customer/Employee Satisfaction Survey
  • Segmentation Study​
Research Methodology
  • CAWI (Computer Aided Web Interview or Online Interview)
  • CAPI ( Computer Aided Personal Interview or Offline/Online F2F Interview)
  • PAPI (Pen & Paper Interview or F2F Interview)​
  • CATI (Computer Aided Telephonic Interview)

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