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Research Methodologies
Qualitative Studies:
FGDs & Mini-FGDs – Offline & Online
IDIs – Offline & Online
CHVs – Offline & Online
Ethnography
Observatory
Cognitive De-Briefing
Tele Depth Interviews
Quantitative Studies:
Face-to-Face Interview
Mystery Shopping
Telephonic/CATI/CAPI/PAPI
Product Placement Test
Opinion/Exit Polls
Store Visits
Central Location Test (CLT)
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